Research & Development

In the Natuzzi Group Style Center, over 100 people work every day to develop new forms, materials and colors for sofas and armchairs and accessories. For us, having style doesn't just mean being able to carry forward an innovative design project. It also means being able to suggest ideas, combinations, endless possibilities aligned with trends.

Innovative Products

Engineering alone has no magic. Seating has no soul. It is Italian inspiration that transforms comfort into emotion. Absolute comfort and sophisticated design deliver the ultimate in relaxation. That describes the Natuzzi Editions philosophy when it comes to creating sofas and chairs. Each is built with strict attention to details and the best structural mechanisms to ensure years of trouble-free enjoyment. At the Natuzzi Group, we start with inspiration, a vision of the environment we want to create, the senses we want to stir.

Natuzzi Editions and its Color World

Research is central to the Natuzzi Editions world. That’s why styles are analyzed in advance and then aligned with trends. Color analysis is fundamental to Natuzzi Editions design process. The color world that has been identified in this process becomes a variable tied to the mood of Timeless and Comtemporary.

The Contemporary line is characterized by a cooler and more minimalistic color palette to adapt to the modern, more square shapes of our casual sofas, while the timeless line, characterized by a classic touch, is distinguished by its warmer, more cocooning tones. The artist, Giovanni Boldini, with his immortal strokes of tone on tone, expressed modern elegance, and inspired the Natuzzi Editions color palette.